5th grade teams
Isaiah
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6th grade Teams
Alexis
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Deonnie
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Dontrel
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Kenya
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Rayshawn
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Challenge Letter
To whom it may concern:
Mobility Press is the children’s book division of Mobility Toys, Inc., makers of toy trains, boats,
automobiles, and other moving toys. We publish hundreds of books for parents and children on the
history and science of motion and transportation.
Several of our books are packaged with toy vehicles. One of our more popular items is the book
Speed on Wheels, Speed in Nature, which is packaged with a Cheetah Roadster, our model sports car.
We are writing to you because we would like your class to submit a manuscript for a book we
plan to publish. It will be a collection of plans for gliding toys to be built by children between the
ages of 8 and 12. We are looking for interesting new designs that will capture their interest. The
book may also be used by adults and children together as an entertaining and educational activity.
The gliding toys should be designed to be built using polystyrene foam sheets and balsa sticks,
which we will provide to you. We will also send you a copy of a consumer data report that shows
that children of different ages have different preferences for shapes and flight performance of
gliding toys. The gliding toys you design for the book should include a variety of interesting shapes,
as well as types of flight performance ranging from long straight glides to aerobatic stunts. It will be
important to support your design decisions with data on consumer preferences.
Your manuscript should include scale drawings of your model gliders with diagrams for how the
reader can build them. In addition to having entertainment value, our books are also educational.
Therefore, your description of each model should include explanations of what kind of flight the toy
is designed to have, how to adjust it to make it fly best, and what makes it fly the way it does.
For those who are interested in submitting a manuscript, we will soon be sending detailed
recommendations for the content and design of the book.
Sincerely,
K.T. Hawk
Editor, Mobility Press
To whom it may concern:
Mobility Press is the children’s book division of Mobility Toys, Inc., makers of toy trains, boats,
automobiles, and other moving toys. We publish hundreds of books for parents and children on the
history and science of motion and transportation.
Several of our books are packaged with toy vehicles. One of our more popular items is the book
Speed on Wheels, Speed in Nature, which is packaged with a Cheetah Roadster, our model sports car.
We are writing to you because we would like your class to submit a manuscript for a book we
plan to publish. It will be a collection of plans for gliding toys to be built by children between the
ages of 8 and 12. We are looking for interesting new designs that will capture their interest. The
book may also be used by adults and children together as an entertaining and educational activity.
The gliding toys should be designed to be built using polystyrene foam sheets and balsa sticks,
which we will provide to you. We will also send you a copy of a consumer data report that shows
that children of different ages have different preferences for shapes and flight performance of
gliding toys. The gliding toys you design for the book should include a variety of interesting shapes,
as well as types of flight performance ranging from long straight glides to aerobatic stunts. It will be
important to support your design decisions with data on consumer preferences.
Your manuscript should include scale drawings of your model gliders with diagrams for how the
reader can build them. In addition to having entertainment value, our books are also educational.
Therefore, your description of each model should include explanations of what kind of flight the toy
is designed to have, how to adjust it to make it fly best, and what makes it fly the way it does.
For those who are interested in submitting a manuscript, we will soon be sending detailed
recommendations for the content and design of the book.
Sincerely,
K.T. Hawk
Editor, Mobility Press
Glider Research
Children pass through five stages of consumer development, detailed in Kids as Customers.2
These stages are as follows:
1) Observing (age range: 1 to 33 months; median age: 22 months). The child notices
the sounds, sizes, shapes, and colors of products and learns that good things come
from the marketplace.
2) Making requests (age range: 6 months to 3 years; median age: 2 years). Children
request products, at first only when in stores. Later, children request products
even when they are not nearby. At this time, children begin to be influenced by
television advertising.
3) Making selections (age range: 1 year to 4.5 years; median age: 3.5 years). Children
reach this stage when they learn to walk and can move around the store on their
own. Store displays and product packaging begin to influence their choices at
this stage.
4) Making assisted purchases (minimum age: 2 years; median age: 5.5 years).
Children request, select, and pay for a product with their own money, as
parents watch.
5) Making independent purchases (minimum age: 4 years; median age: 8 years).
Children acquire a practical understanding of money. They demonstrate to their
parents that they can use money responsibly to obtain desired products.
Additional findings about the spending habits of children, as reported in
Kids as Customers:
• Boys tend to reach stages 3, 4, and 5 one year sooner than girls.
• Over 75% of children make their first purchase request in supermarkets and
56% of children make their first self-selection in a supermarket.
• Around age 3, children become attracted to the huge assortment of products
in discount stores and “child-friendly” specialty stores.
• Half of children’s first independent purchases are made in convenience stores
because children can walk or bike to them.
• Children between the ages of 4 and 12 make purchases to satisfy their needs
for play, sensory experiences, and affiliation (friendship or belonging to a
group), in that order.
These stages are as follows:
1) Observing (age range: 1 to 33 months; median age: 22 months). The child notices
the sounds, sizes, shapes, and colors of products and learns that good things come
from the marketplace.
2) Making requests (age range: 6 months to 3 years; median age: 2 years). Children
request products, at first only when in stores. Later, children request products
even when they are not nearby. At this time, children begin to be influenced by
television advertising.
3) Making selections (age range: 1 year to 4.5 years; median age: 3.5 years). Children
reach this stage when they learn to walk and can move around the store on their
own. Store displays and product packaging begin to influence their choices at
this stage.
4) Making assisted purchases (minimum age: 2 years; median age: 5.5 years).
Children request, select, and pay for a product with their own money, as
parents watch.
5) Making independent purchases (minimum age: 4 years; median age: 8 years).
Children acquire a practical understanding of money. They demonstrate to their
parents that they can use money responsibly to obtain desired products.
Additional findings about the spending habits of children, as reported in
Kids as Customers:
• Boys tend to reach stages 3, 4, and 5 one year sooner than girls.
• Over 75% of children make their first purchase request in supermarkets and
56% of children make their first self-selection in a supermarket.
• Around age 3, children become attracted to the huge assortment of products
in discount stores and “child-friendly” specialty stores.
• Half of children’s first independent purchases are made in convenience stores
because children can walk or bike to them.
• Children between the ages of 4 and 12 make purchases to satisfy their needs
for play, sensory experiences, and affiliation (friendship or belonging to a
group), in that order.